For years I’ve been hoping someone does the right study and research and brings to the market a well-designed overview of the social media situation in Pakistan.

My good friend and brilliant digital marketing guru Samra Muslim – former Head of Marketing at Etihad Airways in Pakistan – has now done exactly that.

Here’s not just social media but the entire digital marketing industry in Pakistan – a country of 180 million people and one of the world’s highest smart-phone penetrations – in one easy to consume infographic.

Share it with your Head of Communications and your CEO in case you’re wondering whether to invest more marketing dollars into the country.