I forgot something.

Something huge. In fact, I feel sheepish that I didn’t think of this when writing Step 3 – Learn earlier.

All the beginners’ resources and books I mentioned in that post still stand as important as they were when I wrote about them. However, there is one book that is probably the driving force behind all of them. This book was first published in 2007, and since then the 2nd edition has come out.

The 2nd edition is now a global best-seller, and I know of at least 2 multinationals who have drastically changed their entire marketing strategy for – yes, this is true – their entire global operations, based on what they read in this book.

Its called ‘The New Rules of Marketing and PR‘ by David Meerman Scott. Years ago, when Google had just become a semi-household name, and youtube was making its first foray into your homes, Scott pioneered social marketing through the web.

In this book, he details in plain ‘blog-speak’ language why, what and how you should break every rule you’ve been taught to follow when marketing, and it applies directly to your church or ministry.

My blog is simply a resource, drawing from my own experience and from what the experts say worldwide, and this man is who the experts listen to. I finished the book in 2 days. A business book. In 2 days! That’s how relevant and hard hitting it is.

How else can you explain why Starbucks launches new drinks based solely on what their Facebook page fans say? Or how a single funny youtube video about 2 kids and a finger got over 200 million views in a fortnight?

This book explains social media, marketing on social media, how PR has changed from offline to online, and is completely online. How SEO works and how you can make it work for you – without spending a penny. How if you make your congregation talk FOR you instead of you talking to others you stand to gain more followers!

Don’t trust me. Trust what Robert Scoble says:

“You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”

— from the foreword by Robert Scoble, co-author Naked Conversations, and popular blogger at Scobleizer.com