This video says everything that needs to be said about why social networking is so important – in fact integral to Christian ministry today.

Times have changed, and with it the way we communicate. Forget about what you can give people. Its not about what people want, and how you tailor what you want to give them to match their needs.

Jesus Christ spoke to people in their language, empathising with their needs. They needed hope, he gave them hope. They needed Good News, he gave them that. They needed proof in their human doubt. He even gave them that. Simply, unabashedly, and most importantly in their language.

Watch this video, and tell me if its not important to your ministry.