“The world of digital communication, with its almost limitless expressive capacity, makes us appreciate all the more Saint Paul’s exclamation: “Woe to me if I do not preach the Gospel” (1 Cor 9:16). The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become become more focused, efficient and compelling in their efforts.”

This is an extract I’ve taken from Pope Benedict XVI’s message on the 44th World Communications Day (this year). Its simple really: we’re all priests in the Order of Melchizedek. And in that vein, we need to be better, faster, more in tune with new technologies than the youth we are out to evangelise to.

Read the full text here.